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Removals & Freight Google Ads, Meta Ads, Local SEO

Easy Choice Removals & General Freight

Media spend: $3,000/month media spend

254% increase in website quote requests (33 to 115 a month)
136% increase in website conversion rate (2.7% to 6.3%)
Lead-to-job rate doubled, from 15% to nearly 30%
38% lower media cost per quote request ($62 to $38)
The Challenge
The business was paying its previous provider more than $5,000 a month and wasn’t seeing results from the paid activity. The website was producing about 33 quote requests per month, equalling roughly $154 each. From October 2025, results fell further, to an average of 14.5 quote requests a month from January to April 2026, while fees stayed the same. All spend ran through a single automated Google “Smart” campaign, where Google chooses the keywords and placements, leaving little control over where the money went. More than half of the “conversions” being reported were clicks on map directions, which for a removals company that comes to the customer aren’t leads. With no social advertising, the business was invisible to anyone not already searching.
Target Audience
Households and businesses in Port Macquarie, and along the east coast, planning a local or interstate move or needing freight, who are comparing removalists and ready to request a quote.
Our Approach
We started with measurement. We set up tracking tags across the website so we could see exactly what people were clicking: quote forms, phone numbers and emails. We then replaced the single automated Google Smart campaign with structured Search and Performance Max campaigns that bid for quote requests instead of map clicks, targeted to Port Macquarie and the east coast routes the business services. We added Facebook and Instagram lead ads to reach people planning a move before they started searching, and moved budget out of fees and into media. Finally, we built a fully customisable live dashboard showing where leads come from, how many convert, where spend goes and when people are most active, which feeds straight back into our targeting.
The Results
01 254% increase in website quote requests (33 to 115 a month)
02 136% increase in website conversion rate (2.7% to 6.3%)
03 Lead-to-job rate doubled, from 15% to nearly 30%
04 38% lower media cost per quote request ($62 to $38)
05 50% increase in website visits
What They Said
"We recently moved from Local Search to Ekko Media, and the difference has been fantastic. Since making the switch, we've received a much better response from our advertising. They manage our website, social media, and Google Ads, and they are always highly responsive whenever we need assistance or changes made. We're extremely happy with their service and would highly recommend Ekko Media to any business looking to improve its online presence and advertising results."
Rhys Pursell, Owner, Easy Choice Removals & General Freight
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